About – new

Dating back as far as 2001, I started my writing career as a student in a communications internship with a non-profit organization. Shortly after graduating from my B.A. in English Literature at McGill University in 2004, I began freelance writing as a journalist for non-profits. Gradually, I segued into corporate content marketing and writing, along with management roles in marcom and communications as of 2006. 

Today, I’m proud to say that I’m a veteran in my field, and have a cumulative of over 15 years of professional writing experience. My way with words and agile mind has helped companies develop content marketing strategies, implement them and get measurable results. If your SEO needs a good kick in the pants, or your online presence, brand awareness, or sales are just waiting to skyrocket but you need the right messages to make it happen, I can help. And I do it all with passion, love and dedication to my work and clients.

I believe that words are a powerful vehicle to project precise messages that evoke emotion and drive action. Whether it’s succinct and short messages, or long-form and/or research-based content, I can deliver the right messages to help you transform business goals into concrete achievements. 

Today, I write a range of marketing content and copy for start-ups, SMBs, enterprises, non-profits, and private clients:

• Website content and copy
• Micro-copy (UI/UX copy)
• Blog posts and articles
• Comparison and product review articles
• Landing pages
• Social media (posts and page management)
• PPC campaigns (Google Adwords and others)
• Kickstarter and Indiegogo campaigns
• Email marketing 
• Academic writing for private clients and institutions.
• LinkedIn profiles and business pages
• Video scripts
• Brochures, one-pagers and much more

I write primarily for high tech companies (software and hardware), along with finance and accounting, the transportation sector, real estate, travel and tourism, lifestyle, fashion, cosmetics, and endless industries and verticals. Some of the vertical markets I focus on include:

• Cybersecurity
• Big data & analytics
• Digital assets and marketing for regulated sectors
• Cryptocurrency and blockchain
• Web intelligence
• Hardware, smart and mobile devices
• Artificial Intelligence for hardware and software
• Freight factoring (invoice factoring)
• Travel technology and solutions
• Travel and tourism
• On-site security
• Credit card and financial products (bank account types)
• Semi-conductor developers and more

Other niches I write for include hair and facial cosmetic products, alternative medicine and naturopathy, fashion, and the list goes on.

Ready to take your content marketing and copy writing assets to the next level?

Make it happen with my help and get started now.